The courier stack
built for the way
fashion actually ships.
Shiprocket optimises for parcels. We optimise for the dress that doesn’t fit, the kurta whose colour is wrong on camera, and the sneaker that comes back rubbed at the heel. India’s only courier aggregator built for the 25–40% RTO reality of D2C apparel.
Numbers from
real ateliers,
not pitch decks.
Every brand on Couriété sees their own dashboard. Below is the aggregate from our Growth-tier cohort across Q1.
Generalists treat
a saree like a
phone case.
For ten years, every D2C apparel founder in Bombay, Bangalore, and Bharat has been forced to bend their reverse-logistics workflow to fit a courier platform designed for electronics resellers.
Fashion has different physics. A 30% RTO rate is normal. A size exchange is not the same as a refund. A torn seam in transit looks identical to a torn seam from a customer trying to abuse the return policy.
“We built Couriété so the workflows would finally match the garment.”
Six moves that turn 32% RTO into 11%.
Pre-ship intelligence
An ensemble model scores every order on RTO risk using pin-code history, payment method, garment category, and price band. Risky orders get auto-routed to verification calls or COD lock.
Origin quality check
Photograph-based QC at the warehouse — fit, stitch, and colour reference shots stored against the AWB. If the customer disputes later, you have proof in 4K.
Size-exchange, in motion
Customers swap a size before pickup is even attempted. Our reverse-logistics graph picks couriers that can drop the replacement on the same run — no second trip.
AI-validated returns
Customer uploads a photo. Our vision model compares it to your origin QC images and flags the gap — fraud, sizing, damage in transit, or a genuine fit miss.
Refunds in 6 hours
For passing returns, refunds release the moment the courier scans pickup. No 7-day wait. Trust compounds and repeat-rate climbs.
Courier picking, automated
Per-shipment auto-selection across 22 couriers — not the cheapest, but the one with the lowest blended cost after RTO and fashion-damage rates for your category and pincode.
22 couriers.
One intelligent broker.
You don’t pick the courier. The model does — per shipment, based on garment type, pincode RTO history, and live SLA performance.
Womenswear,
Menswear,
Footwear,
Ethnic, Accessories.
Every category has a different RTO signature. Our model knows that a 38 in a kurta isn’t a 38 in a blazer, and that footwear gets returned for the smallest box scuff.
Three tiers.
One obsession.
For ateliers shipping under 1,500 orders.
- Up to 1,500 shipments / month
- 5 courier partners
- AI RTO scoring
- Image-based return validation
- Standard 48hr refund
- Email support